|Leaflet, front, 'Christmas Tree' pattern for the USA 1990s|
|Cup & saucer, 'Christmas Tree' 1986|
So with thanks to Paul Hanson of Philadelphia, here are some leaflets (or brochures) produced specifically to market 'Christmas Tree' pattern in the USA in the late 20th century.
|Leaflet, inside, part of the huge range...|
|... and there's still more on the fold-out page|
|Leaflet, inside back cover and back, 1990s|
|Leaflet, back, with address detail, 1990s|
68 choices of items are listed in the 1990s leaflet. Not all items were made by Spode. From 1938 up to the early 2000s, whilst 'Christmas Tree' ceramics were mostly made at the Spode factory in Stoke, England, some were not. These included many of the Christmas tree ornaments and 'three-dimensional gifts'. Glassware, textiles and cutlery parts were also made elsewhere, sometimes outside the UK.
In the bottom right hand corner of the back of the 1990s leaflet is a reference number beginning with MNC. This stands for Morris Nicholson & Cartwright, a specialist agency engaged by Spode to produce marketing literature from about 1984 to 1996. In 2005, whilst I was Curator at the Spode museum, Stephen Morris of MNC kindly donated the MNC papers, relating to their Spode work, to the museum. Their papers are now in the Spode archive.
|Leaflet, front, for 'Christmas Tree' pattern for USA c1989|
|Leaflet, back, for 'Christmas Tree' pattern for USA c1989|
with 'three-dimensional gifts' illustrated.
|Leaflet, front, for 'Christmas Tree' pattern for USA 1970s/1980s|
|Leaflet, back, for 'Christmas Tree' pattern for USA 1970s/1980|